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Marketing
Marketing, the study of exchange activities, involves getting goods and
services from producers to users. The goal of marketing is to satisfy all the
stakeholders of the organization, ranging from employees and suppliers to
stockholders and consumers. This is done by ensuring that quality goods and
services are provided at fair prices and in a way that benefits the community
and society. The marketing graduate would find him/herself in a position working
with sales in some capacity. Graduates might be responsible for making sure a
company's product is on the store shelves, but in doing so they must have an
understanding of what company might be able to sell which products.
Download complete degree requirements and/or a 4 year
plan.
New Requirements - Effective for students entering
UM in Fall 2012 and later. Students who entered UM prior to Fall 2012
have the option of adopting these new requirements. External transfer
students will be required to complete the new Smith School core
requirements (launched in 2011) beginning Fall 2013. Please consult your
Smith School Academic Advisor if you have questions.
Old Requirements
- Effective for students entering UM in Fall 2011 through Spring
2012. External transfer students will be required to complete the new
Smith School core requirements (launched in 2011) beginning Fall 2013.
- Effective for students entering UM in Fall 2010 through Spring
2011.
- Effective for students entering UM in Fall 2008 through Spring
2010.
- Effective for students entering UM from Fall
2005 through Spring 2008.
- Effective for students entering UM from Fall 2001
through Spring 2005
- Freshmen/Sophomore
Requirements [
PDF File ]
- Junior/Senior Requirements
[ PDF File ]
- Marketing 4 year Degree
Plan [
PDF File ]
Links to Related Sites
Economics Requirements:
One of the following courses:
ECON 305, 306, 330 (formerly 430), 340 (formerly 440) |
3 credits |
Note: Students who have completed ECON 325 and ECON326
can substitute these courses for ECON305 and ECON306 respectively.
Note 2: For students
entering UM in Fall 2010 and later, only 3 credits of upper level
Economics must be completed from ECON 305, 306, 330 or 340. Students who
entered UM prior to Fall 2010 have the option of adopting these new
requirements as long as they are not graduating prior to Fall 2010. |
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| Total |
6 credits |
Major Requirements:
| BMGT 451 - Consumer Analysis |
3 credits |
| BMGT 452 - Marketing Research Methods |
3 credits |
| BMGT 457 - Marketing Policies and Strategies |
3 credits |
| Three of the following courses |
9 credits |
BMGT 352 - Customer-Centric Innovation
BMGT 353 - Retail Management
BMGT 357 - Retailing and Marketing Internship (3 credits
only toward major)
BMGT 372 - Intro. to Logistics and Supply Chain Management
BMGT 450 - Integrated Marketing Communication
BMGT 454 - International Marketing
BMGT 455 - Sales Management
BMGT 458 - Special Topics in Marketing (maximum 6 credits
if content differs)
BMGT 484 - Electronic Marketing
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| Total |
18 credits |
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