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Dr. Rosellina Ferraro
Assistant Professor
Ph.D.,
Fuqua School of Business, Duke
University
Robert H. Smith School of
Business
3309 Van Munching Hall
University of Maryland
College Park, MD 20742
301.405.9664; 301.405.0146
rferraro@rhsmith.umd.edu |
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Joined University of Maryland
2005.
Rosellina Ferraro
received her Ph.D. in Marketing
from the Fuqua School of
Business at Duke University in
2005. Her research focuses on
consumer behavior, and
specifically, the effects of
nonconscious social influence on
choice and preference and the
effects of external threats on
consumption behavior. Her work
has been published in the
Journal of Consumer Research,
and she has presented research
papers to the Association of
Consumer Research. She taught
Marketing Management at Duke
University and is teaching
Consumer Analysis at University
of Maryland.
Curriculum Vitae►
Selected Publications
Tanner, Robin J., Rosellina
Ferraro, Tanya L. Chartrand,
James R. Bettman, and Rick B.
van Baaren (2008), “Of
Chameleons and Consumption: The
Impact of Mimicry on Choices and
Preferences,” Journal of
Consumer Research, forthcoming.
Ferraro, Rosellina, Baba Shiv,
and James R. Bettman (June
2005), “Let Us
Eat and Drink, For Tomorrow We
Shall Die: Effects of Mortality
Salience
and Self-Esteem on
Self-Regulation in Consumer
Choice,” Journal of
Consumer Research, 32 (1),
65-75.
Inman, J. Jeffrey, Venkatesh
Shankar, and Rosellina Ferraro
(2004), “The Roles of
Channel-Category Associations
and Geodemographics in Channel
Patronage,” Journal of
Marketing, 68 (April),
51-71. |
