WENDY W. MOE

Associate Professor of Marketing

Robert H. Smith School of Business

3469 Van Munching Hall

University of Maryland

College Park, MD 20742

Phone: (301) 405-9187

email: wmoe@rhsmith.umd.edu

EDUCATION
PhD, The Wharton School at the University of Pennsylvania

MS, The Wharton School at the University of Pennsylvania

MBA, McDonough School of Business at Georgetown University

BS, The Wharton School at the University of Pennsylvania

SLIDES

Click here for slides presented at the 2009 Marketing Science Conference in Ann Arbor

Click here for the slides presented at the Practice and Impact of Marketing Science Conference at Wharton (October 2007)

Click here for Advance Purchasing Slides (Wharton, February 2008)

Click here for Ratings Slides (10/08)

• About Me

• Research Publications

  • E-Commerce/Internet

  • Forecasting in the Entertainment Industry

  • Other Papers

• Teaching

• Curriculum Vitae

ABOUT ME

Wendy Moe is an Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests lie in modeling online consumer shopping behavior and early sales forecasting. Some of her previous work has focused on developing statistical methods and models for internet clickstream data. Professor Moe has also developed several early forecasting models that can predict the sales of entertainment products early in their lifecycles and, in some cases, even before the actual launch of the product. Her current research focuses on technology enabled measures of early product success. 

Her research has appeared in Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, Journal of Interactive Marketing, Journal of Consumer Psychology, California Management Review and Journal of Public Policy and Marketing.

Additionally, Professor Moe has extensive industry experience. She previously served as the research advisor for NetConversions, an online marketing research firm (now part of aQuantive) which she helped establish. She has consulted for several technology firms in developing state-of-the-art statistical models to forecast sales. Professor Moe’s expertise has also been called upon to testify on issues related to online customer behavior and branding. Prior to her academic career, Professor Moe has had extensive experience in the consumer packaged goods industry working at A.C. Nielsen on pricing and promotional response models for a variety of clients.