Conference Program

Friday, April 24, 2009 • College Park, MD

Friday, April 24, 2009

07:30 - 08:15 Continental Breakfast Van Munching Hall
08:15 - 08:30 Welcoming Remarks
Chris Dellarocas
Director, Center for Complexity in Business
Associate Professor, DO&IT
1520 VMH
08:30 - 09:30 SESSION 1
"Selected Applications of Agent-Based Computational Modeling to the Private Sector,"

Joshua Epstein
Director of the Center on Social and Economic Dynamics
The Brookings Institution
1520 VMH
09:30 - 10:00

Morning Break

 
10:00 - 11:00 SESSION 2
"Agent-Based Modeling in Marketing,"
Roland Rust, Executive Director, CES & CCB, Distinguished University Professor and David Bruce Smith Chair of Marketing, University of Maryland, and William Rand, Research Director, CCB and Assistant Professor of Marketing, University of Maryland
1520 VMH
11:00 - 12:00 SESSION 3
"Agent-based Modeling of Consumer Markets,"
Michael North, Deputy Director of the Center for Complex Adaptive Agent Systems Simulation,
Argonne National Laboratory
1520 VMH
12:00 - 13:00 Lunch Executive Education
Dining Hall, 2517 VMH
13:00 - 14:00 SESSION 4
"Complexity Theory, Market Dynamism, and the Strategy of Simple Rules,"
Kathleen Eisenhardt, Stanford Warren Ascherman Professor in the School of Engineering and Professor of Strategy and Organization, Stanford University
1520 VMH
14:00 - 15:00 SESSION 5
"Outstanding Scientific Knowledge: Formation patterns of Scientists' Collaboration Networks and their Performance," Brian Uzzi, Richard L. Thomas Professor of Leadership and Organizational Change, Northwestern University
1520 VMH
15:00 - 15:30 Afternoon Break  
15:30 - 16:30 SESSION 6
"Regulating Risk in an Uncertain World,"
Doyne Farmer, Professor, Science Steering Committee
Santa Fe Institute
1520 VMH
18:00 - 19:00 Bus Transport from UMUC Marriott to Washington DC  
19:00 - 22:00 Dinner at Brasserie Beck 1101 K St NW
Washington, DC
22:00 Bus Transport back to UMUC Marriott