Netcentric Behavioral Laboratory

The Netcentric Behavioral Laboratory was launched in spring 2003 and provides Smith School faculty and doctoral students with resources to conduct experimental research on human behavior.

The lab includes both new information technology resources for conducting computer-aided experiments and traditional resources for conducting behavioral research. The main lab space, in 3518 Van Munching Hall, provides video recording capabilities, eighteen networked workstations capable of presenting multimedia stimuli, and several software applications designed for conducting behavioral research. The four team rooms, in 2311C, 2311D, 2311F and 2311G Van Munching Hall, each provide a computer workstation and a conference table for team interactions.

Our recently added AudioVisual Lab, located adjacent to our main lab space in room 3518A, is equipped with a state of the art Tobii eye-tracker that allows researchers to track the head and eye movements of participants. The AudioVisual Lab also provides audio and video capabilities to record team interactions and a large display screen to review and edit the recorded data.

By participating in faculty research, students at the Smith School have the opportunity to observe first-hand how experimental research is conducted. In addition, the lab increases faculty research productivity and facilitates interaction among the school's behavioral researchers.
The Netcentric Behavioral Lab is the third major component of the business school’s Netcentricity Laboratory. The Net Lab’s Supply Chain Laboratory opened in 2000 and the Netcentric Financial Markets Lab opened in fall 2001.