Smith School Administrators

Ken White
Assistant Dean, Marketing Communications

Ken White, Ph.D., was named executive director of marketing communications at the University of Maryland’s Robert H. Smith School of Business on November 1, 2010. He leads a team responsible for the School’s efforts in branding, marketing, media relations, web and online communication, social media, publications, internal communication and public relations. In addition to his full time role, he also teaches communication in the Smith School’s executive education program.

White, who has spent 20 years in higher education, joined the Smith School after serving as vice president for communication and marketing at the University of Virginia’s Darden School of Business for six years.

Before his work at Darden, he was vice president for communication and marketing at the Virginia Military Institute and Northwest Missouri State University.

He began his career in higher education as an assistant professor of mass communication. Before that, he spent six years as an award-winning television sports anchor and reporter.

White serves on GMAC’s Communication Advisory Board. He also volunteers as a professional advisor to PRSA.

His work has been recognized for excellence by CASE, IABC, the Educational Advertising Awards and PRSA. He was named Edinboro University of Pennsylvania’s 2008 Alumnus of the Year.

Born and raised in Pittsburgh, White earned his doctorate in communication from the University of Missouri. He was awarded master’s and bachelor’s degrees from Edinboro University of Pennsylvania.

He and his wife have three daughters. The family enjoys the outdoors and spending time at their log cabin.